Featured
Meet the 2020 #EBGameChanger Awardees
EB presents the 3rd annual #EBGameChanger Awards to 11 optometrists, opticians, and optical retailers—men AND women—who helped beat back the pandemic’s effects with critical support + tools for peers and staff PLUS those who broke down b
By ERINN MORGAN, KERRI ANN RAIMO
The 2021 Economic Outlook for ECPs
The Covid-19 pandemic disrupted the economy—and practice bottom lines—this year but Brian Beaulieu, CEO of ITR Economics, predicts a rise in 2021. Here, he shares why the worst is over and lays out advice for preparing for the year ahead.
By Brian Beaulieu
Departments
Optometric Business Tracker
As eyecare businesses are getting back to business, exam and sales data reveals a strong recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.
TrendSpotting: Teddy's Tour
Follow optician extraordinaire Teddy Hamilton along for a fantastically fun, instant-film-camera-fueled visual tour of cool optical shops across the country.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares crucial tips to close out a tough year successfully, along with key strategies for 2021.
By Sheena Taff
Staff Training
Today’s new reality is fundamentally changing the way you will train your staff for success. Here, two optical experts serve up 6 ideas to remake your staff training plan.
By Stephanie K. De Long
The Service Quotient
Rule-breaker + customer service savant Zappos has a “deliver-the-wow” mandate with ideas and inspiration ECPs can deploy in their own fashion.
By Denise Power
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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