BUSINESS STRATEGIES

You Are a Creative Genius

CONTACT LENSES

Eye Contact

Expert Tips….on Selling Kids' Eyewear

The New Challenges for Young Eyes

TOO COOL FOR SCHOOL

DO YOU OFFER PRECIOUS PROTECTION?

Find out which lens features you need to meet the new demands of today’s children + get our roundup of 12 lenses that are spot-on for kids

By SUSAN TARRANT

EYE ON EQUIPMENT

Marketing Edge

FYI

FYI...

EDITOR’S LETTER

Do You Have Kids?

LAST LOOK

Fashion + Technology

NO KIDDING AROUND

When it comes to shopping these days, tech-savvy children (and their parents) draw inspiration from social media, celeb-inspired looks, and ‘mini-me’ adult styling

By Barbara Thau

PINT-SIZED PATRONS

5 clever tips for successfully selling children’s eyewear

By FRANCES NUELLE

HOT LIST

Kid Craze

NEW PRODUCTS

Lines & Launches

NEW PRODUCTS

Frame Introductions

NEW PRODUCTS

Buyer’s Guide

LOW VISION

Change Agent

ON THE WEB

Get Connected

TRENDSPOTTING

THE CONSUMER CONNECTION

Are You Kidding?

By Stephanie K. De Long