THE MODERN MAN

The new Argyleculture by Russell Simmons optical collection from The McGee Group offers high-density acetate and thin profiles in its new Fender, Daniels, and Costello styles.

Fender is a rectangular shape with spring hinges and a brow bar featuring bold colors contrasted on the rim and bridge. Daniels, a thin metal frame also with spring hinges, comes in a rounded rectangular shape and is sized for a larger fit. This frame features casted end pieces and is offered in Gunmetal and Navy. A lightweight look and feel is achieved with Costello, a full acetate frame also featuring a larger fit. Fender and Daniels retail for $180; Costello retails for $173.

INFO: 800-966-2020, MCGEEGROUP.COM

TECH SPECS

OVVO Optics launches its new Chrome Collection offering sleek, handmade frames inspired by technology and craftsmanship. Each frame is handcrafted in Europe using a manufacturing process that’s been honed in the OVVO design and research labs for decades.

Silhouettes in the Chrome Collection are crisp and futuristic; the intended look is minimal and clean. Technical features include OVVO’s patented screw-less hinge, adjustable nose pads, and flash ZEISS lenses in Icy Powder Blue.

Sunglass styles in the OVVO Optics Chrome Collection include Max (pictured), Bruno, Stardust, and Atlas, each with a suggested retail price of $310. The ophthalmic style (3572) has a suggested retail price of $360.

INFO: 855-393-6886, OVVOOPTICS.COM

LIFESTYLES ON DISPLAY

Giorgio Armani’s Frames of Life campaign tells intricate stories, capturing the lifestyles of five protagonists from around the world who embody the boldness and themes of the styles in this collection from Luxottica.

“My name is Nicole Schrock.… I started horseback riding when I was about 13 years old and I just never looked back,” narrates the rodeo competitor, one of the protagonists, in a campaign video.

The new Frames of Life collection offers both ophthalmic and sunwear styles in various shapes and colors.

Model AR8083 (on Nicole) is a rounded, slight cat-eye sunglass with a metal double bridge. Model AR6035 (on Caner) boasts flat lenses, thin temples, and a metal double bridge.

INFO: CUSTOMERSERVICE@US.LUXOTTICA.COM, FRAMESOFLIFE.ARMANI.COM/EN-US/

Nicole Schrock: rodeo competitor

Caner Yildirim: surfer, designer, model

DEFINED BRILLIANCE

Maui Jim introduces a new, lightweight lens technology—MauiBrilliant—that offers nearly double the clarity of poly and is nearly as clear as glass, according to the company. The new lenses also feature Maui Jim’s Polarized-Plus2 technology, which eliminates glare, manages 95% of blue light, blocks 100% of UV, and provides color enhancement.

MauiBrilliant is initially available in three rimless styles: Kumu, Kupuna, and Alaka’i (pictured), in Metallic Gloss Copper with HCL Bronze lens, Blue with Neutral Grey lens, Gunmetal in Maui HT, and Gloss Black with Maui Rose lens. Rx availability to follow. Each style retails for $299.

INFO: 888-666-5905, MAUIJIM.COM

TINY TO TWEEN

FGX International serves up active kids frames with its Body Glove Youth Optical Collection. The six new frames in the Body Glove Girls collection are aimed at carrying a young girl’s fashion sense into the tween years.

The frames come in full-rim metal or acetate, all with spring hinges. Accents include a laser floral pattern on temples (BG808), preppy plaid acetate temples (BG805), and bangle-colored metal detailing with a mixed laser pattern (BG803). Shapes offered are soft rectangle, European, kitten, and round, and the color palette comprises Pink, Purple, Blue, Rose, Lavender, Teal, Navy, and two-tone color combinations. The suggested retail price is $99.95.

INFO: 800-480-4846, FGXI.COM

ASPIRATION CREATION

Aspirations abound with Aspire Eyewear, the brand with personality-driven creations from ClearVision Optical. Aspire’s latest release offers six styles, three for women and three for men, each with the collection’s screw-less hinge technology. Frames are created using 3D-printing technology and a proprietary colorization process.

The women’s styles include Artistic, with highlights such as a bold butterfly-shaped front and intricate print patterns; Poetic, a frame embellished with animal prints; and Romantic, which comes in floral, lace, and Boho-inspired prints.

Styles offered for men are Influential, the largest of the newest men’s models; Real (pictured), which is inspired by the prints of men’s suiting patterns; and Wise, a classic square shape in masculine-but-playful prints. The suggested retail price for each is $270.

INFO: 800-645-3733, CVOPTICAL.COM