4 Steps to Lens Success
Simple strategies for marketing and presenting complex, high-tech lenses
By SUSAN TARRANT
A WORLD OF POSSIBILITIES
An inside look at the health of the retail sales economy now—and into 2016
By ERINN MORGAN
BUYER’S FORUM
The Lost Frames
EDITOR’S LETTER
Age Is In The Eye Of…
FIRST PERSON
5 Questions for…
Smashing Crime
Retail theft—including organized retail crime—is on the rise and making waves in the eyecare business. Are you protecting your business—and yourself?
By ERINN MORGAN
HOW I...
Putting People First
LAST WORD
Very Hot Stuff!
SUNWEAR SELLING STRATEGIES
Got UV protection? Get the best tips and tricks for bumping up your Rx sunwear sales in the dispensary, including details on employing new lens technology, the latest Rx programs, and selling tools to help boost retail sales
By ERINN MORGAN
FRONT LINES
{MAY 2015} The Hot List
ON THE WEB
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OPTI-SHOPPER
merchandising resources
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frame introductions
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buyer’s guide
RETAIL OPS
Talking Shop
TREND WATCH
Extra Fun in the Sun
STAR STYLE
Starry-eyed