ANOTHER BLUE perspective
Why you should be talking to patients about sunwear that filters HEV as well as UV rays
By DEBORAH KOTOB, ABOM, NCLE
BUSINESS 101
Doctor-Recommended Beauty Regimen
BUYER’S FORUM
A New Season Is Ready to Bloom
KEEPING ATHLETES SAFE
Are you helping your active patients protect their vision? A look at why protective sports eyewear is the one category you need to add into your mix. PLUS: Four get-started strategies
By ERINN MORGAN
EDITOR’S LETTER
Stat Stories
EVOLUTION, NOT EXTINCTION
In Part 2 of this article, we look at marketing strategies that help you break the mold to ensure you thrive in today’s new normal
By TOM BOWEN
EYE ON EQUIPMENT
Finishing Sun
FIRST PERSON
5 Questions for…
HR FORUM
Heal Thyself
LAST WORD
Play Time, Big Time
FRONT LINES
{APRIL 2015} The Hot List
ON THE WEB
Get Connected
OPTI-SHOPPER
lines & launches
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
OPTI-SHOPPER
merchandising resources
SHOW NOTES
MIDO 2015:
STAR STYLE
Starry-eyed
New Dispenser/Match Maker
How to select frames that enhance skin tone, facial shapes, and features, as well as hair color
By JENEAN CARLTON, ABOC, NCLC