Featured
(In)conspicuous Consumption
Revealing the realities of the new luxury market, its very particular consumer, and the new experience luxury retailers are delivering today
By ERINN MORGAN
High EXPECTATIONS
Working with those who live in the lap of luxury means keeping up with the very latest trends in fashion—and business. This special section looks at who these consumers are and how to stay in the high-end game
Telling The Best Story
Whether an art-friendly enclave or a sleek and chic setting, writing your own story as an independent in the high end is filled with challenges and rewards
By AMY SPIEZIO
Naughty OR Nice?
Don’t forget to remind customers and patients that eyewear and accessories make great holiday gifts
By LINDSEY GETZ, CONTRIBUTING EDITOR
When You're HOT, You're HOT
Thanks to savvy packaging and promoting, these practices sell AR like hotcakes
By KARLEN MCLEAN
BUYER'S FORUM
Eyewear's Fashion Presence
BUYER'S GUIDE
Product Watch
EDITOR’S LETTER
’Tis (almost) the Season
FIRST PERSON
5 Questions for…
FRAME INTRODUCTIONS
What’s In?
LAST WORD
Hey Big Spenders!
HEALTHCARE NAVIGATOR
A New O.D.’s Dilemma
LINES & LAUNCHES
Brand New
MERCHANDISING RESOURCES
Helpful Tools
PRACTICE ADVISORS
7 Steps To Trunk Show Success
OPTICAL INGENUITY
A New Kind of Book PAL
RETAIL OPS
No Cookie-Cutter Approach
STAR STYLE
Starry-eyed