10 Need–to-Know Retail Trends for 2015

Are you ready for the latest looks and likes of today’s consumers? Here’s a quick guide to what will make them tick next year

By TRAVIS J. REED

A Future Focus on Lenses

An Eye for TECHNOLOGY

The incredible, expanding world of wearable technology, from the very latest on Google Glass’ optical partnerships and Rx programs to competitive emerging products

By ERINN MORGAN

BUSINESS 101

Worrisome Words

BUYER’S FORUM

Control Center

BUYER’S GUIDE

Product Watch

FUTURE FOCUS

New technology, new techniques, and new ideas to help shape your business plans for 2015

BY THE NUMBERS

Time Can Be On Your Side

By the Numbers

Looking FORWARD

Lens manufacturers opine on future trends and technology, and how it will affect the way ECPs serve patients

By SUSAN TARRANT

CONTACTS IN FOCUS

Opportunity Knocks

Marriage PROPOSAL

Medical optometry, do you take the modern optical to be your….

By BILL NOLAN AND TOM BREEN

FIX AND FIT

Troubleshooting Anisometropia

FRAME INTRODUCTIONS

What’s In?

Frame Trends from Silmo Organic & TECHNO

The latest frame styles pull their inspiration from re-imaginings of nature and technology

By AMY SPIEZIO

LAST WORD

2014 Article Index

EDITOR’S LETTER

The Connected Consumer

FIRST PERSON

5 Questions for…

LINES & LAUNCHES

Brand New

MERCHANDISING RESOURCES

Helpful Tools

Smart RESOLUTIONS

Taking steps to prepare for 2015 can make the New Year a profitable one

By WILLIAM J. LYNOTT

News

ON THE WEB

Get Connected

STAR STYLE

Starry-eyed