merchandising resources

Jeannie O'Sullivan

LOYALTY PAYS

VSP Global has launched VSP Global Loyalty, a program that rewards ECPs who use the products and services of VSP Global companies, which include VSP Vision Care, Marchon/Altair, Eyefinity/OfficeMate, and VSP Optics Group. The program works by awarding dollar credits, based on activities with the VSP Global lines of business, that can be used towards future Marchon and Altair eyewear purchases. Practices of any size can earn credits. VSP Global Loyalty will return up to four percent of annual net Marchon and Altair eyewear purchases. The more business ECPs do with VSP companies, the greater the rewards. INFO: 888-867-8867, www.vspglobal.com

Slim Pickin'

With the launch of P.S. Plastic Slim, a thin, lightweight collection of ophthalmic frames inspired by skinny technology such as the iPhone and iPod, the Charmant Group is providing ECPs with a 12-place counter display and animated visual. The collection has three styles for men and five for women, all packaged in lime green cases.

INFO: 800-645-2121, www.charmant.com

Polarization and Prescriptions

Essilor of America, Inc., has added an Xperio education video series as a follow-up to the Xperio Sunwear Conversation role-play video released last summer. Mark R. Wright, OD, FCOVD, discusses the advantages of polarized lenses and gives prescription sunwear selling pointers. Also planned is an Xperio polarized lenses webinar training program and promotion for ECPs through August. Webinar participants will receive a complimentary Xperio lens voucher and be eligible to win prizes, including professional golf clubs.

INFO: 800-327-0994 or 800-542-5668, www.xperio.com/training

EYEMAGINE THIS

Rudy Project Eyewear has teamed up with Eyemaginations to promote the Rx sports eyewear collection through a series of in-store videos. Current Eyemaginations customers can download the videos, which promote unique product characteristics, and may purchase a Rudy Project Special Introductory Starter Kit risk-free for 90 days so that they will have product on hand for patients to try.

INFO: 888-860-7597, www.eyemaginations.com

NEED FOR SPEED

ClearVision Optical has teamed up with IZOD and IMS to offer eye-care practitioners a chance to enter its second annual IZOD IndyCar Series Sweepstakes.

Two winners will each win a trip to 2010 IZOD IndyCar Series—with a guest—on May 30 in Indianapolis, Ind.

The ClearVision-IZOD IndyCar Series Sweepstakes prize package includes: roundtrip airfare, airport transportation to and from the hotel and race site, hotel accommodations, suite level tickets to the 2010 IZOD IndyCar Series race, a meal stipend, and more.

In addition, a special IndyCar-branded point-of-purchase materials may be available for customers who carry the IZOD brand.

To enter, visit the website www.cvosweeps.com and complete and submit the online entry form no later than May 6. The winners will be drawn on May 13.

INFO: 800-645-3733, www.cvosweeps.com