Crunching Numbers
Today's economy is causing commercial real estate rents and sales prices to plummet. Is now the right time to move or expand your business?
By ERINN MORGAN
Frame Introductions
New frame introductions
FYI
News bites from the industry
Free-Form: From Here to Where?
The free-form production and products arena is changing. Here's what's happening and where this market is going?
Growing ECPs through Education
It's back to school as this OLA-sponsored article shares an insider's view of educational opportunities in optical
By Alex Yoho, ABOM
Merchandising Resources
Driving sales
Hot Topic: When Disaster Strikes
What a business needs to do to be prepared for the unthinkable—natural disasters such as hurricanes, floods, earthquakes, or fires
By ERINN MORGAN
Store Profile: A Shop of a different nature
A Colorado optician builds the foundation for success in an unusual space
By ERINN MORGAN
Moving Music
Music is a soundtrack for life and can be a creative driver for frame design
By AMY SPIEZIO
Play It Again, Glam
Optical is making history by updating classic looks with a fresh new spin
By AMY SPIEZIO
What's New?
Kenmark’s Lilly Pulitzer, Mykita’s Metropolis, OGI’s Spinners, Miklistudio’s V&M, Kirk Original’s Saturn, and a chat with Jason Kirk