Featured
Bold Elegance.
Wes Gordon, creative director of the iconic Carolina Herrera fashion house, sits down exclusively with EB to reveal Spring 2024’s key fashion directions + his vision for eyewear as an essential part of the brand.
By ERINN MORGAN
AI’s Impact + Influence
Three thought leaders unpack their professional perspectives on how the dawn of artificial intelligence will impact vision care today.
By Stephanie K. De Long
The BIG Vision Expo East Guide
What's inside:
Not-to-Miss Presentations + Parties
Curated Education Highlights for Practice Performance
Après Show Eats + Activities
Departments
Tapping Talent.
By ERINN MORGAN
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on patient loyalty.
The EB Optical Checklist
Bookmark this easy-to-follow list of action items to fuel success at your eyecare business.
By Sheena Taff
Staff Hiring, Training + Retention
A core value for retention in a successful office.
By Stephanie K. De Long
Visual Merchandising + Store Design
Take interior tips from a stunning new optical space.
By KERRI ANN RAIMO
Low Vision
The path to support patients with low vision is full of obstacles—from insurance roadblocks to a lack of collaborative care. Here, we unpack some ways eyecare professionals can improve the patient experience.
By VERONICA DAUB
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
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