Featured
Crossing the Line.
Lean into luxury with our enticing and edgy roundup of on-point, high-end styles and trends for the Spring/Summer 2023 season. The premium assortment includes everything from punk-inspired silhouettes and punctuating accents to bold, oversized shapes and arresting hues. Line right up.
By ERINN MORGAN
The Big Digital Marketing Guide for ECPs
Three messaging-savvy eyecare pros reveal their own tested digital marketing strategies for practice success across key platforms.
By ERINN MORGAN, KERRI ANN RAIMO
Lenses: Presenting Premium Lens Add-Ons
3 key insights on how to successfully present premium lens add-ons in your practice.
By VERONICA DAUB
Departments
Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The Optical Checklist
Optician + optical manager Sheena Taff shares key business tips so your practice can continue to blossom this season.
By Sheena Taff
Staff Training, Hiring + Retention
Insider intel on teaching staff to promote and close high-end lens sales
By Stephanie K. De Long
Back to Basics
In the fourth installment of EB’s back-to-basics series, we explore antireflective coatings by explaining what they do, addressing misconceptions, and divulging tools for dispensing.
By Sheena Taff
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]
Web Exclusives
Reengaging Employees
Staff Training Tips: May