Featured
Expect the Unexpected.
Here, we serve up seven of the fall season’s most gorgeous eyewear trends guaranteed to appeal—and deliver a much-needed journey into the realm of the unanticipated.
By ERINN MORGAN
Framebuyer: Color Report
Prep your optical inventory and spruce up your practice’s interior by incorporating frames + furnishings in line with this season’s top tints.
By KERRI ANN RAIMO
7 Big Retail Strategies
Power up the retail prowess in your optical—and engage a greatly changed consumer with a pent-up zeal for spending in-store—with our lineup of on-target, smile-worthy strategies.
By Denise Power
The Big Vision Expo West Guide
DESTINATION EDUCATION > Standout CE for all
ENTICING EVENTS > Fashion trends, showdown at the Sands, and more
EXPLORE VEGAS, AT YOUR PACE > Exclusive restaurants + creative cocktail bars
Departments
Optometric Business Tracker
As eyecare professionals look to the fall season, the latest industry data reveals specific product sales dips but gains in overall patient payments. Here, EB partners with GPN to provide coast-to-coast data on the key trends this month.
The EB Optical Checklist
Optician + optical manager Sheena Taff reveals crucial steps for preparing staff for industry trade shows—whether attending virtually or in person.
By Sheena Taff
Staff Training
You can’t talk training these days without addressing the elephant in the room—unfilled job openings.
By Stephanie K. De Long
Visual Merchandising + Store Design
Three key furnishing cues culled from a successful optical shop in the Upper West Side
By KERRI ANN RAIMO
Low Vision
Office visits can go only so far in meeting low vision patients’ needs. One practice brings it all home with house calls.
By Stephanie K. De Long
Corporate Optometry Today
Three corporate O.D.s reveal how they made this important specialty a part of their practices.
By Maria Sampalis, O.D.
#EBNewProducts
By KERRI ANN RAIMO
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
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