Featured
The 2021 #EBGameChanger Awards
In the wake of the Covid-19 pandemic, with a vision for the future, who is changing the game in vision care today? Here, EB presents the annual #EBGameChanger Awards to 11 optometrists, opticians, and eyecare professionals—men and women—who he
By ERINN MORGAN
The 2022 Economic Outlook for ECPs
Be ready for more—and do not stand still, advises Brian Beaulieu, CEO of ITR Economics, in this business forecast for eyecare professionals. Here, Beaulieu outlines what’s ahead and how to prepare.
By Brian Beaulieu
Eyes on the Horizon
What’s in store for eyecare businesses in the new year? Here, we reveal what’s top of mind for ECPs as they navigate into the future.
By KERRI ANN RAIMO
Departments
EB 35th Anniversary
To cap off the year, Eyecare Business celebrates a 35-year legacy of award-winning editorial excellence and a passion for aiding eyecare professionals in bettering their businesses.
TrendSpotting
By KERRI ANN RAIMO
Optometric Business Tracker
With the first month of the fourth fiscal quarter of 2021 in view, EB and GPN Technologies share coast-to-coast data on key trends to pinpoint as we look toward a new year.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares tips for closing out 2021 on a high note to successfully kick off the year ahead.
By Sheena Taff
Staff Training
Nothing short of immersion will suffice if you want to rise to the challenges of omnichannel retail. Staff who become well-versed with your website are the welcoming bridge across all channels.
By Denise Power
The Communication Masterclass
New competition—whether in your neighborhood or online—need not mean patient defection. A consistent communications approach reminds your loyal base that you offer something others can’t, says PR star Jeff Ketner.
By Denise Power
Corporate Optometry Today
Here, an inside look at how optical chains are taking major steps to become more inclusive leaders and increase cultural intelligence.
By Stephanie K. De Long
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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