Featured
A Fresh Start
By ERINN MORGAN
The Big Business Do-Over
Is your business in need of a revitalization after the Covid-fueled cacophony of 2020? The time is ripe for a refresh—and, here, we serve up 5 eye-opening strategies to position your practice for growth right now.
By Denise Power
Blue Light Special
Another aspect of pandemic preparedness? Helping patients address today’s digital device overload. Here, the inside line on talking with patients about Rx lens blue light solutions—plus a must-keep lineup of 16 of them.
By Stephanie K. De Long
Departments
Optometric Business Tracker
As vision care practices forge ahead in the new year, exam and sales data reveals ongoing recovery and challenges. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.
The EB Optical Checklist
Optician + optical manager Sheena Taff outlines how to keep your team optimistic and prepared as we head into spring.
By Sheena Taff
Staff Training
One award-winning practice shares its defining strategy + 5 core values to help staff members work together to achieve the best business results.
By Stephanie K. De Long
The Communication Masterclass
Looking to amp up your communication skill set? EB’s new Communication Masterclass column series can help. This issue: expert advice from legendary marketing mind Seth Godin.
By Denise Power
The EB Covid-19 Strategies Series
One veteran O.D. shares how her practice pivoted to stay safe during the unique—and unexpected—challenges of Covid-19 (front door “bouncer” included).
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
[In Case You Missed It]
Web Exclusives
Special Section: Corporate Optometry Today
The coronavirus pandemic’s effects have some O.D.s eyeing corporate optometry. Here, several corporate O.D.s unveil three of the profession’s key crisis-ready benefits.
By Maria Sampalis, O.D.
Are You Training to Retain?
By Stephanie K. De Long