PRETTY, IN SYNC.
Women’s eyewear is utterly alluring this season, with classic inspirations that are amped up with a purely unexpected edge. Think cat-eyes crafted in mesh-patterned acetate, butterfly shapes gone wild, animal prints galore, glitter-encrusted optical
By Jurgen Reisch
THE SOFT SELL
This year’s big staff training guide unpacks exactly how (+ why) to school your staff in the art of sales
SUNNY OUTLOOK
Pro optician and photochromic lens Guru Sheena Taff dispels common misconceptions + shares 4 photochromic-perfect patient profiles in our dispensing guide
EDITOR'S LETTER
Is “Sell” REALLY a 4-Letter Word?
TRENDSPOTTING Q&A
The EB Convo with… Randolph’s Peter Waszkiewicz.
TRENDSPOTTING: TEDDY’S TOUR
Follow along with optician extraordinaire Teddy Hamilton for a fantastically fun, instant-film-camera-fueled visual tour of cool optical shops across the country
IN THE OPTICAL
The Optical Checklist
THE ART OF (SOCIAL MEDIA) STORYTELLING
Use Story for Better Storytelling
STAFF TRAINING
Mind the [Gender] Gap
OCULAR AESTHETICS
Eyeing Beauty
CONTACT LENSES
The Daily Trend
NEW DISPENSER
THE OPTICIAN’S ARSENAL
#EBNEWPRODUCTS: RETAIL FASHION
Trending style for the optical + beyond
#EBNEWPRODUCTS: RETAIL TECH
Cutting-edge products for the optical + beyond
ICYMI
[In Case You Missed It]
LAST LOOK
Dawn to Dusk with Utenzi Miller
EDITOR’S LETTER
Stronger Together
TO THE POINT
Info-packed sound bites from across the industry
BEST PRACTICES PRIMER
HEA’s Lorie Lippiatt, O.D., shares how to enhance the customer experience in 5 smart and simple steps
THE CONNECTION Q+A
ODC sits down with IDOC President and CEO Dave Brown
STRONGER TOGETHER
Joining forces is the name of the game in today’s competitive landscape. Here, 4 practitioners lay out the pluses of buying groups + alliances.
STRENGTH IN NUMBERS
The OD Connection’s exclusive market research reveals what ECPs across the country find most valuable from their buying group or alliance + how it’s helping their bottom line
THE PLAYERS, PART 1
Considering joining a buying group? This tear-out guide of the key players is your go-to source for the buying group space.
THE STARTING BLOCK
Vision Source’s beginnings Mario Gutierrez, O.D.