Featured
Style, Curated
Kids' specs are hipper, edgier, and more whimsical than ever. Here, we step into an art gallery brimming with children's artwork to curate an exhibition of some of the most creative, coolest, on-point trends + specs for kids today.
By ERINN MORGAN
Rock of Ages
Gwen Stefani chats exclusively with EB about the new specs collection inspired by her son.
Kids + Myopia
Myopia on the rise? 2 O.D.s share how they're dealing with myopia progression + DES.
Departments
The EB Optical Checklist
Optician + optical manager Sheena Taff shares strategies to keep your sales momentum going.
By Sheena Taff
The Art of (Social Media) Storytelling
In Part 2 of this social smarts series, Tanya Gill, O.D., unpacks how to sell without selling with simple DIY storytelling.
Staff Training
Got kids? 2 ECPs serve up smart, insider tips on how to train staff to work with them
By Stephanie K. De Long
Accessories
Reading glasses magnify pure style this season, echoing the latest eyewear trends with geometric-centric silhouettes, updated cat-eyes, and cool + casual crystals. Here we focus on five frames to freshen up your reader assortment.
By DAVID KRESSLER, KERRI ANN RAIMO
Makeup x Specs
9 shareable makeup tips for making the eyes POP under specs, from the @GlamOptometrist herself
Managed Care
Next up in our series on thriving in a managed care world, Eric White, O.D., shares his strategies for growing revenue through specialty lenses
By Eric White, O.D.
#EBNewProducts
FRENCH KNOW-HOW
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
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