Featured
Sports xTech
Today's the-future-is-now performance-enhancing sunwear unpacks mad genius technology in lenses and frame features that give athletes of all levels a wicked advantage, from the road and the trail to the field and the court.
By ERINN MORGAN
Made for Speed
EB sits down with Formula One driver Carmen Jorda to dial into her passion for performance vision, her partnership with Carrera, and her professional trajectory both on and off the racetrack.
Modern Vision
Why including high-tech lens options makes good business sense + a guide to new releases.
Inside Out
Spectacle lenses are seeing their moment in the sun with patients + practices. Our exclusive research delivers the real-time picture.
Departments
TROUBLE IN THE OPTICAL
Got issues? We're here to help. EB asked readers for their need-to-solve gripes in the optical + turned to 2 experts for must-read hands-on advice.
The EB convo: RETROSUPERFUTURE
By ERINN MORGAN
The EB Optical Checklist
Optician + optical manager Sheena Taff shares a hands-on guide to getting your optical ready for sun season.
By Sheena Taff
The Art of (Social) Storytelling
EB's social media guru, Tanya Gill, O.D., shows you how to hashtag #YOU
Managed Care
Are you making the most of your specialty testing? Eric White, O.D., offers tips for maximizing services + revenue.
By Eric White, O.D.
Lab Insider
5 requests, 5 solutions. Follow along for a peek inside the expertly staffed lab of a central PA practice.
By SUSAN TARRANT
#EBNewProducts
DIVE INTO DECADENCE
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
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