GENERATION NATION
Move over millennials, today’s older generations—laser-tuned into style + wellness—are hipper (and younger) than ever before.
By Jurgen Reisch
THE RULE BREAKER
The iconic, eclectic, game-changing fashion phenomenon Betsey Johnson dishes with EB on specs style, doing splits at 75, and her head-turning collection with ImageWear
THE GENERATION MAP
Quash the gap—dig in for the BIG triggers + turnoffs for each key consumer generation today (yes, even for millennials)
LENSES FOR ALL
Which lens is the best for each generation? 2 sage O.D.s share their strategies for choosing designs + treatments for all, from millennials to boomers
EDITOR’S LETTER
What Is Un-Millennial?
IN THE OPTICAL
The Optical Checklist
SOCIAL MEDIA
The EB Social Media Hot List
COLOR REPORT
Expressive Expansion
CONTACT LENSES
Age Appropriate
EYE ON EQUIPMENT
Are You Trimming Your Profits?
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Arian Fartash, O.D.