FASHION’S NEW FUTURE

By Jurgen Reisch

WHAT THE TECH?

Where on earth is tech headed in the optical—and is smart eyewear really salable? One innovative O.D. shares how he is emboldening his bottom line with smart specs.

GET SMART

How can your business embrace lens tech for optimal customization—and customer retention? Follow along for one pro optician’s clearly clever strategy.

HOT LIST

Summer Sound Waves

EDITOR’S LETTER

Test Run: Level Smart Glasses

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

IN THE OPTICAL

The Optical Checklist

SOCIAL MEDIA

The EB Social Media Hot List

THE WILD, WILD WEB

Here, There, Anywhere?

ACCESSORIES

READ UP

VISUAL MERCHANDISING + STORE DESIGN

Turning the Tables

EYE ON EQUIPMENT

Building Blocks

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

The 7 mantras of David Redman, O.D.