COLOR PLAY
Sunwear takes a stand in the new year with stunning, boundary-breaking silhouettes soaked in quirky, fun colors. Shapes range from out-of-the-ordinary pointed cat-eyes to sweeping retro looks with suspended lenses. Peekaboo cutouts lend an element of surp
SUNWEAR INTEL
An inside look at the plano sunwear market plus EB’s retail + market editor takes a trip inside one of today’s most up-and-coming sunwear competitors—Warby Parker
2018’s 8 MEGA MARKET TRENDS
Culled from our exclusive (and extensive) EB research of eyecare professionals throughout 2017, our roundup of 8 key market trends can help you chart your business’s course for 2018 and beyond
THE FUTURE…FOR EVERY CATEGORY
We caught up with leaders from 3 key optical product categories to get their predictions for what’s going to be hot (or not) in 2018.
Rx SUNWEAR TIP SHEET
Plain + simple + winning—12 quick tips delivered by 4 ECPs for increasing prescription sunwear sales in a snap
HOT LIST
SUN STYLE
EDITOR’S LETTER
Are You Ready?
TRENDSPOTTING: TALKING POINTS
Giovanni Zoppas…
IN THE OPTICAL
NEW FOR 2018! THE OPTICAL CHECKLIST
SOCIAL MEDIA
NEW FOR 2018! THE EB SOCIAL MEDIA HOT LIST
BUSINESS. WITH VISION.
5 Generations of Vision
THE WILD, WILD WEB
The Online Selling Conundrum
SEO FOR ECPS
Do You Blog?
PRACTICE INNOVATORS
The Personal Thank-You Note
EYE ON EQUIPMENT
Food for Thought
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
RAGS TO REBEL JEREMY SCOTT UNITES THE COOL KIDS.