THIS BEAUTIFUL FANTASTIC
Looking for a little luxe in your life? Bringing a taste of high-end eyewear into your assortment can be a powerful addition.
By DAVID KRESSLER
THE LUXURY WHISPERER
The high-end merchandising guide for everyone. A step-by-step layout for the successful merchandising of high-end eyewear in the optical—with strategies and tips for every eyecare business, from the moderately priced to ultra-high-end optical.
WORKPLACE WARRIORS
A highly innovative (and growing) category of PALS delivers customized solutions to patients’ day-to-day visual needs in the office. Here, we lay out how two ECPs are succeeding with this lens.
CONTACT POINTS
Our annual Contact Lens Virtual Focus Group survey reveals the state of the contact lens sales market, where it’s going, and how eyecare professionals are competing against online competition
HOT LIST
Luxe Life
EDITOR’S LETTER
Do You Do Luxe?
STAR STYLE
Specs Appeal
VISUAL MERCHANDISING + STORE DESIGN
Luxe…With Vision
ACCESSORIES
Glimmer + Glam
SOCIAL MEDIA
The Big Boost
PRACTICE TRANSITIONS
Big Business. Small Practice.
THE CONSUMER CONNECTION
The Empathic Path to the Luxury Shopper
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Danielle Richardson, O.D.