BUSINESS STRATEGIES
Which Way?
BUSINESS WITH VISION
Honest Patient Recommendations
THE HEAT OF THE SUN
A lavish look at the bold styles that are breathing new life into sunglass design
BUYER’S FORUM
In the Black
CONTACTS IN FOCUS
Full-Contact Sales
EYE ON EQUIPMENT
Achieving Polarized Perfection
THE INSIDE LINE: SUNWEAR RETAIL RUNDOWN
From specialty sunglass chains to major department stores, retailers share the inside story on what’s selling, how they sell it, and how they merchandise plano sunwear. Read on to get the competitive sunwear scoop.
By Barbara Thau
LAST LOOK
Mia Hamm, Focused
SUN LENS SOLUTION GUIDE
A roundup of highly salable products to fuel your Rx business
By Stephanie K. De Long
EDITOR’S LETTER
EB Turns 30
ON THE WEB
Get Connected
OPTI-SHOPPER
lines & launches
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
TOP 10 MEGA MARKET TRENDS
We divulge the results from our exclusive Market Trends Study to give you the top business trends you need to know in the new year
By STEPHANIE DE LONG
FIRST PERSON
5 Questions for…
HOT LIST
Welcome to 2016
SOCIAL MEDIA
Instagram Inspiration