ALL THAT GLITTERS
‘Tis the season for shimmer and shine. Specs of the moment get into the act with gorgeous glitter, metallic fibers, and standout 3D embellishments. Glimmer on.
BUYER’S FORUM
Relationship Building
EDITOR’S LETTER
Can You Predict Your Future?
FYI
FYI...
LAST LOOK
Project Runway’s Rock Star
THE FUTURE IS NOW
Are you ready? Get the 5 must-know consumer trends that will define your business in 2017
By Barbara Thau
THE FUTURE, FOR EVERY KEY RETAIL CATEGORY
What does the 2017-channeling crystal ball predict for the main optical product categories in 2017? To get a clearer picture of what the new year may hold for optical retail sales—and to give you a stronghold on business planning for 2017—we c
By Stephanie K. De Long
HOT LIST
Superlative Social Posts
LOW VISION
A Growing Crisis
NEW PRODUCTS
Lines & Launches
NEW PRODUCTS
Frame Introductions
NEW PRODUCTS
Buyer’s Guide
THE 2017 ECONOMIC OUTLOOK
Brian Beaulieu, CEO of ITR Economics, cuts through the political rhetoric to help ECPs understand what 2017 and beyond may hold for their business
TRENDSPOTTING
Following Bill’s Lead
SMALL BIZ ADVERTISING
Got a Plan?
TRENDSPOTTING: STAR STYLE
Specs Appeal
VISION 101
Banish Digital Eye Strain