Building blocks REMIXED

Part 2 of our series explores how proprietary brands are reconstructing the market

By AMY SPIEZIO

BUYER’S FORUM

Cool Customers, Cool Styles

BUYER’S GUIDE

Product Watch

GETTING THE EDGE, Making a Difference

Contemporary lens finishing systems can boost business through efficiency and custom service

By SUSAN TARRANT

CONTACTS IN FOCUS

Subtle Sells

FRAME INTRODUCTIONS

What’s In?

Light IDEAS

The Evolution of Rimless Eyewear

By AMY SPIEZIO

EDITOR’S LETTER

Construction Zone

LAST WORD

Blue Shopper, Red Shopper

Optician Saves Patient's Life

USING EHR & ACA TO YOUR ADVANTAGE

Strategies for using the new healthcare requirements to build your practice and serve your patients better

By BRAD ROURKE

UNDERSTANDING AR

A look at the complex processes behind this important lens treatment. Part 1 of our two-part series on lens coatings

By JENEAN CARLTON, ABOC, NCLC

FRONT LINES

{FEBRUARY 2015} The Hot List

HEALTHCARE NAVIGATOR

Takin’ Care of Business

LINES & LAUNCHES

Brand New

ON THE WEB

Get Connected

News

VEE PREVIEW

VISIONOMICS

Engaging with Customers

THE CONSUMER CONNECTION

5 CONNECTING POINTS

By ERINN MORGAN