BENEFITS YOU CAN SEE
The what, why, and how behind photochromic lenses
By JENEAN CARLTON, ABOC, NCLC
BUYER’S GUIDE
A look at the latest launches
OPENING COLD
Our checklist to help you decide if ownership is right for you…and how to make it happen
By KIRK KASTENS
EDITOR’S LETTER
The month of March is about beads, beer, and the bottom line
EYE ON EQUIPMENT
Expanding your scope of service is easy—even with a small tint lab—by implementing these tricks of the trade
WORKING IT
For progressive lens wearers, working on the computer can be a real pain in the neck. And the back. And even the eyes. New products are addressing the needs of presbyopic computer users, and providing great second-pair sales opportunities
By SUSAN TARRANT
EYECARE BY THE NUMBERS
How to increase your spectacle lens capture rate
FRAME INTRODUCTIONS
The latest in frame line extensions
FOCUS ON LOW VISION
How you can help fill what’s often a big void in patients’ lives
LAST WORD
Ready or not, consumers are taking the retail experience to an omni-channel level
INSIDER’S VIEW
Step into it now by mining existing clientele and targeting them and their friends for future growth
Laser Cuts HOW THE LIGHT GETS IN
By AMY SPIEZIO
MERCHANDISING RESOURCES
Sales drivers and promotions
Lines & Launches AROUND THE GLOBE
The newest sunwear and ophthalmic eyewear collections from around the globe
OBAMACARE…FRIEND OR FOE?
FRIEND OR FOE? The potential impact on eyecare professionals as providers and business owners
ON THE WEB
Overwhelmed with managing your social media marketing? There’s an app for that
RETAIL OPS
The pros and cons of operating opticals in urban locations
PRACTICE ADVISORS
Our research finds that some programs stimulate sales, while others cause profits to plummet
VISIONOMICS
Protecting your business from theft of cash, product, and time
Sitting Pretty PRACTICE MAKES PERFECT
How going to the dogs can build better business and relationships
By AMY SPIEZIO
Socially Conscious THE NEW BOGO
A look at some of the companies growing business through giving back
By ALICIA HOGLUND
Think Spring SPRING TRENDS GUIDE
Get a handle on what’s in store for Spring 2014 with our guide to what’s hot in eyewear and ready-to-wear for the season
By ERINN MORGAN
STAR STYLE
What celebrities are wearing
Feature: HOW I GOT STARTED
Get insider lowdown and learn the ropes from five veteran opticians in our virtual roundtable
By ERINN MORGAN
Job advice
Everybody has to walk before they run, so take a deep breath and consider taking these steps
By JENEAN CARLTON, ABOC, NCLC
Parting Words
It may start out as one, but dispensing can be a whole lot more
By TAMI HAGEMEYER, ABOC