Buyer's Forum

Buyer's Guide

Editor's Letter

Close Up On Clips

A seemingly simple add on is anything but...

By AMY SPIEZIO

News

Practice Advisors

Eye On Equipment

Fashion with a Side of Function

In today's more active era where Color Runs are replacing cocktail parties, more consumers are jumping from the armchair into casual sports participation

By ERINN MORGAN

Frame Introductions

Fix and Fit

Last Word

Visionomics

HR Forum

Merchandising Resources

Lines and Launches

Retail Ops

Insider's View

On the Web

Ten Top Business Trends

What's in store for the optical market this year

By ERINN MORGAN

Sunny Service

Expanded lens technologies, style choices, and eye protection make Rx sunwear an exciting opportunity to increase customer service as well as revenue

By SUSAN TARRANT

Understanding Sunwear Protection

A review of what you and your patients need to know about protecting the whole family's eyes

By JENEAN CARLTON, ABOC, NCLC

Star Style