Basics and Beyond: Astigmatism
Unraveling the mystery of this refractive error
By JENEAN CARLTON, ABOC, NCLC
Before & After: Opening Up
How one New Jersey optometrist changed his space dramatically—and increased his business
By ERINN MORGAN
Buyer's Guide
Tools of the business
Editor's Letter
X Stands for eXperience
News
Cool Clicks, License Lineup
Eyecare by the Numbers
The Real Definition of Discounting
Eye on Equipment
What Smell?
Frame Introductions
New frame releases
FYI
News bits from the industry
Last Word
Consumer Eyewear Trends
Visionomics
Helping Patients Buy
Focus on Low Vision
Prism Primer
Retail Ops
Product Pickup Protocol
Labs Look to the Future at VEW
What’s ahead for labs at the upcoming annual meeting of The Vision Council Optical Lab Division
By Alex Yoho, ABOM
Merchandising Resources
Sales drivers and promotions
Lens Tips
Who’s Afraid of Rimless?
Practice Advisors
Patient Finance Plans
The State of Shoplifting
Why “boosting” is a problem for ECPs today—and what you can do about it
By ERINN MORGAN
The Many Moods of Fall
A look at the bold and beautiful colors taking center stage this season
By ALICIA HOGLUND
Screening out the Blue
Why high energy visible light is posing a new threat to eye health, and how ECPs can protect their patients with specialty lenses and coatings
By SUSAN TARRANT
Artisans of Eyewear
A look inside the unique world of designers who celebrate the fine art of handcrafted and bespoke eyewear
By ERINN MORGAN
Buyer’s Forum
This issue’s transparent looks can be an inspiration for updating your retail practices, starting with the frame boards
Crystal Clear
How transparent business is impacting optical: a look at a whole new world
By AMY SPIEZIO
Lines & Launches
Polaroid Plus Eyewear by Safilo, Reptile Sun’s Galapagos Eyewear, Kenneth Cole Reaction Sun collection by Marcolin, Serengeti’s Signature Collection, G-Star RAW Premier Eyewear by Marchon, BMW Eyewear from Aspex Eyewear, the AV Studio collection by Match
Material Matters
Looking back and forward at the legacy and outlook of Flexon