Adding Personal Pizazz
Offering custom-designed lens art can result in walking advertisements of your dispensary, growing your business, and attracting high-end customers
By SUSAN P. TARRANT
Ask the Labs
Hand(i)work Helpers
At a Premium
A dive into the state of the luxury retail market and a look at how the high-end eyewear arena stacks up
By ERINN MORGAN
Buyer’s Forum
Being the Best
buyer's guide
Tools of the business
Editor's Letter
She’s a He
Business 101
How to Choose EHR Software
First Person
Five questions for DeRigo Vision USA’s Guillaume Pottecher
News
On the Town, License Lineup
Frame Introductions
New frame releases
Fyi
News bits from the industry
Last Word
Security Danger...Personal Phones at Work
Trends Now
Wait Until Spring!
Fix and Fit
Bracing Pliers
The Sweet Spot
How some ECPs are making waves with sports eyewear that boasts a luxurious feel
By ERINN MORGAN
It’s All About Numbers
A hands-on, from-the-trenches guide to the basics of tracking every item from each of your locations’ individual sales
Merchandising Resources
Sales drivers and promotions
Lines and Launches
What’s new for buyers
Partnership Pointers and Pitfalls
What you need to know before you bring a new partner into the practice
By BILL NOLAN
Silmo Report
Silmo: A Success