Ask The Labs

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Buyer’s Guide

Tools of the business

Buyer's Forum

Frame buying recommendations from the past 25 years

By AMY SPIEZIO

Editor’s Letter

Upside Down is Rightside Up

By The Numbers

Your Most Important Investment

By Alan H. Cleinman

Designer's Notebook

Architectural Inspirations

By AMY SPIEZIO

News

Eyes on 25 contest winners, VEW, Web Watch

ECP Solution Center

Prescribing Polarized

Fashion

Today's round sunglasses offer something for everyone

By AMY SPIEZIO

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

ANSI Applications

Visionomics

Managing Profitability

Eye On Equipment

Equipment Futurecast

Theft & The Aftermath: An Inside Job

Strategies for combating the costly problem of internal theft

By ERINN MORGAN

Merchandising Resources

Sales drivers and promotions

Lines and Launches

ClearVision Optical, A&A Optical, Vivid Eyewear, Kenmark Group, Maui Jim

What’s Up at OLA?

An up-to-the-minute review of programs and services available from the Optical Laboratories Association

Eyewear & Sunglass Fashions

25 years of style, stars, and sales

By Amy Spiezio and Alicia Isenberg Hoglund

Last Word: In the Year 2020

Perspectives on how customers and the retail environment will look nine years from now

Looking Back: 25 Years of Store Decor

The bold and the beautiful trends from the last quarter century

By ERINN MORGAN

Publisher's letter

A Positive Attitude

Tomorrow’s Trends

A look at the short- and long-term future of the spectacle lens market