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The Fraud Triangle
How retailers are making sports eyewear a profit center in the luxury eywear market
By ERINN MORGAN
Virtual Vision Expo Date Set; Humana Adds Luxottica Retailers; Optical Companies Join Fashion Night Out
New frame releases
News bits from the industry
Managing Lens Materials
Humor in the House
Style of Politics
Universal Alignment
An inside look at how ECPs are making luxury eyewear work for them in today’s challenging landscape
By ERINN MORGAN
Sales drivers and promotions
The second part of how to embrace professional strategies that large, successful practices utilize
By ALLAN BARKER, O.D., and
How outside-the-box eyewear introductions can change the way you do business
By KARLEN MCLEAN
What’s new for buyers