merchandising resources

Jeannie O'Sullivan

Pro SHOW CASE

Nike has introduced a display designed to showcase the Nike Eyewear Golf Collection from Marchon, featuring five sun styles: Victory, named after Nike's successful Victory golf clubs; SQ, Forge Rimless, and Forge Rimless Pro for men; and Crush for women. The Nike Golf Eyewear display holds an extra set of lenses behind the featured product style to illustrate the interchangeable lenses of the Victory and SQ styles, and hidden hinges allow for the display to open in a fluid motion to reveal the featured product, additional lenses, and custom Nike golf ball. The display also includes a printed "Features and Benefits" card and a back panel graphic of Stephen Ames wearing his choice sunglass, Victory.

INFO: 800-645-1300, marchon.com

Oliver Peoples

LOVE, CALI STYLE

Oliver Peoples is providing point-of-purchase materials to eyecare professionals in support of its 2011 advertising campaign. Directed by photographer Lori Eisner, the multi-media campaign showcases the chemistry between musician and visual artist Devendra Banhart and his girlfriend, set designer Rebecca Schwartz, against a contemporary Southern California backdrop. The ad campaign features stills and short film.

INFO: oliverpeoples.com

GUIDELINES WITH IMPACT

The U.S. Food and Drug Administration (FDA) has announced the availability of a free guide, titled "Impact-Resistant Lenses: Questions and Answers." The guide answers manufacturer, importer, and consumer questions about impact-resistant lenses, including questions on test procedures, lens testing apparatus, record maintenance, and exemptions to testing.

INFO: edocket.access.gpo.gov/2010/2010-21908.htm, or email dsmica@fda.hhs.gov

ONE NIGHT STAND

The One Night Stand, offered by Optylux Group, Inc., was originally designed as a nightstand to hold eyeglasses. Now offered as a highlighting display piece for the company's Flair and ETE products, it can also be used as an added gift for patients who purchase these frame styles. For a limited time, Optylux is offering One Night Stands as a gift with purchase: Buy 12 frames and get eight stands free, or buy six frames and get three free stands. INFO: 888-330-4636, optylux.com