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Five Questions for...Rudolph Suter of ProFit Optix
All on the Surface
New frame releases
News bits from the industry
Marchon Launches 3D Division; ANSI Updates Z80.1 Standards; VEW Gains New Partners
Basic Vertical Imbalance
Proper Lens Cleaning
Decorating on a budget? Here are ways to spruce up your store’s design without breaking the bank
By ERINN MORGAN
It’s Only Presybyopia...
Sales drivers and promotions
Re-engaging Employees
Skill-building information crucial for serving the millions of U.S. citizens with myopia and hyperopia
By KARLEN MCLEAN, Peter Baker
What’s new for buyers
The opportunity to grow from quality and service standpoints has never been greater. The challenges, however, are greater than ever as well
By TOM BOWEN
Want to know how your income stacks up to those of other optometrists? Our Optometric Salary Study reveals the details
By Jeannie O