Boomer Fitting
From lens technology to frame styles, EB presents a hands-on guide to the best fitting options for your boomer patients.
By Lindsey Aspinall Getz, Karlen
First Person
EB sits down with Thomas Shone of Coopervision
News
New leader for Marcolin, Transitions Shifts, OLA Wrap Up
Frame Introductions
New frame introductions
Hot Topic: Franchising
Is franchising a business builder or breaker? A blueprint of the optical retail world of the future may include more franchising options than ever before. How will that impact the industry and how can it benefit ECPs?
Lines and Launches
What’s new for buyers
Style Sheet: Lifelong Consumers
While some brands seem permanently at home in a certain age category, there are others that are able to transcend generational barriers. These brands manage to reach out and appeal to everyone, from kids to seniors, with particular design elements that ca
By Lindsey Aspinall Getz, Karlen