Bursting into Spring
Succulent brights highlight the Spring 2008 color palette—and accessories are the perfect way to wear them
By Lindsey Aspinall Getz, Karlen
Editor’s Letter
Don’t drop the ball
Exceptional Eyewear
How OLA labs turn out specialty and elegant eyewear that combines craftsmanship with technology
By Alex Yoho, ABOM
News
VCA’s executive summit; the 85th SECO International; Acuvue goes to the prom; changes for OLA
Frame Introductions
New frame introductions
Global Inspiration
Today’s thought leaders in frame design share their insights on the inspirations found in travel
By Lindsey Aspinall Getz, Karlen
Simply Short
Take the complications out of short corridor lens technology by using these tips
By KARLEN MCLEAN
Hot Topic: Selecting a New Location
Whether you’re looking to move or open an additional office, knowing the basics of selecting a new location will ease the transition
By Barbara L. Wright, C.I.D.
Merchandising Resources
Driving sales
Karl Lagerfeld: A View from the Top
A look at a new Marchon line created by the fashion industry icon
By AMY SPIEZIO
Thinking Outside the Box
Three ways to boost business with cross-merchandising strategies
By ERINN MORGAN
Technology Tracker: Secrets to Buying Finishing & Lane Equipment
A dozen pointers for making a wise finishing equipment choice
By KARLEN MCLEAN
Stock Studies
The Frame Buyer’s Certificate program at International Vision Expo East provides a training ground for inventory specialists
By AMY SPIEZIO
What’s new for buyers
Safilo’s Jimmy Choo; Luxottica’s Club Monaco; Signature’s Carmen Marc Valvo; Hershey’s Eyewear by Eyewear Designs; Fabien Baron by Modo
Welcome, What Makes Us Different?
ClearVision Optical was established in 1949 and today is a market leader in the optical industry while still maintaining its strong roots as a “family business.”