Ask The Labs

Measure for measure; alignment assignment; give me a break

Buyer's Forum

A Place in the Sun

Buyer's Guide

Tools of business

Editor's Letter

Tic Toc

News

New Sàfilo execs; StyleMark acquires Polaroid; 5 questions for Steve Rosenberg

Eye On Accessories

Gear to Go

Frame Feature

From tweens and techies to seniors and sunworshippers, today’s sunwear options offer something for everyone

Fix And Fit

Checklist: Rimless Eyewear

Frame Introductions

New frame introductions

FYI

News bites from the industry

Last Word

Celebrity Quiz

Making Workstation Eyewear Work

Help your patients and practice by presenting workstation eyewear

Marketing Matters

Know Your Market

Lens Tips

Take Five—UV and Eye Health Tips

Lines And Launches

What’s new for buyers

Merchandising Resources

Driving sales

Photochromics: Changing Sales Tactics

The lenses that change can be consistent sellers—if you shift your approaches when necessary

Polarized Water World

Eliminating glare in all conditions, polarized lenses are top performers on the water. Be the watersports source by knowing what polarized choices work best when adding H20

The Final Steps: How to Use Financial Statements

The second part of this series makes an even dozen steps to success with financial statements