BUYER'S FORUM

Fashion AND Function

Buyer's Guide

The latest in eyewear

By Kim Aubrey-Larcinese

Frame Introductions

The latest in eyewear

By Joanne F. Schell

FYI

Industry news and updates

By Kim Aubrey-Larcinese

HANDS ON - Editor's Letter

Don't sell. Educate

HANDS ON - Ask the Labs

Fitting heights; an echo from the past

By KARLEN MCLEAN

From the Runway

Get a jump start on future business and your eyewear buying plans with a sneak peek at the fashion trend predictions for Fall/Winter '05/'06

By ERINN MORGAN

HANDS ON - Eye on Equipment

The Sunglass Edge

By SUSAN P. TARRANT

HANDS ON - Pros and Cons

Charging for Services

By KARLEN MCLEAN

HANDS ON - How I...

Sell Sunwear to Tweens

By ERINN MORGAN

HANDS ON - Eye on Accessories

Clip Tips

By AMY SPIEZIO

last word

Articles index 2004

Sweet Sunshine

By Joanne F. Schell

Photochromic Phenomenon

Looking at photochromics in a whole new light

By Joanne F. Schell

Merchandising Resources

P.O.P. and marketing tools

By Kim Aubrey-Larcinese

Polarized Push

A savvy school of dispensers is committing to polarized lenses--and reaping the profits. Is it time for you to make the polarized push?

By KARLEN MCLEAN

Lines & Launches

What's new for buyers

By Joanne F. Schell Photography by Peter Baker

SILMO 2004

Silmo's Success

By Joanne F. Schell