ask the labs

Grooving and rolling along; thinking tints

By KARLEN MCLEAN

BUYER'S FORUM

The Sweet Smell of Spring

EDITOR'S LETTER

Craving for...

Color Watch

Color Thaw

By ERINN MORGAN

Extreme to Mainstream

Big names in sports make the leap to the casual lifestyle

By Joanne F. Schell

Fix and Fit

Curve Control

By Alex Yoho, ABOM

Focus On Contact Lenses

Colorful Future

By KARLEN MCLEAN

Eye On Accessories

Bowdacious Spring

By AMY SPIEZIO

Eye On Equipment

Casting Simplified

By KARLEN MCLEAN

Get Your Game On

Sportswear is gaining popular appeal. Try out these tips to market sports eyewear to the masses

By Joanne F. Schell

LAST WORD

Truly Rewarding

By ERINN MORGAN

Put the Spotlight on Sunwear

Adding sunwear to your inventory can mean a boost in business—but it won't sell if nobody notices it. Designers answer your questions about how to best show off those popular frames

By SUSAN P. TARRANT