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Uncovering what matters most to baby boomers when buying eyewear
By Marcy Bruch
AR & photochromics; Only the ref is neutral; Off-axis poly
By Joseph L. Bruneni
Catering to the over-60 crowd
By Vision Council of America
In the news... Awareness and treatment of AMD
By Steph DeLong
Go Gradient!
By SUSAN P. TARRANT
How to capture the baby boomer market by jumping on the reader bandwagon
What's New For Buyers
By Marcy Bruch Photography by Peter Baker
Color me younger
By ERINN MORGAN
Giving Patients two or Three Price Options for Pals can Make Both the Presentation and the sale a much more Efficient and Profitable Proposition
Stories from dispensers to warm the heart and make you laugh
