Ask the Labs
By Joseph L. Bruneni
Is Opticianry Education Important?
This independent study indicates the public - your customers - thinks it is.
By Steven J. Gerardi, Ph.D
Eye on Equipment
The problems with occupational multifocals.
Making the Connection
Contacts and sunglasses
In Living Color
A peek at the shapes and attitudes of today's high-end category.
Lining Up the Right People
The ins and outs of finding and keeping good employees.
Seven Ways to Present AR to Patients
Strong sellers of AR share the positioning and phrasing they use to explain AR to patients.
Vendor Views
Some top frame vendors debate how consolidation, managed care, and the Internet are impacting today's optical business
The Style of Life
Lifestyle brands capture the attention of active optical consumers.
News Briefs from the Frame Industry
By Anne Whitman
Taking the Plunge
More and more dispensers are diving into the high-end market. Here's how you can prosper from this fortuitous trend.
The Evolution of Progressives
A look at the progression of design concepts in the life of PALs.
Too Many Frame Reps?
Strategies to help buyers deal with rep overload.