Ask the Labs
By Joseph L. Bruneni
Clues on Color
Understanding why color trends emerge is the key to smart buying decisions
Eye on Equipment
Calculating the Payback on Edging Equipment Purchases
Fishing for Business on the 'Net
It seems everybody's doing it... from marketing to selling on the Internet. Here's a look at what kind of fishing nets some players have thrown into this sea of information, and what the future may hold
By ERINN MORGAN
Forward Thinking
Sleek, modern, on-the-edge styles firmly lead eyewear into the new century
By Anne Whitman
Labs talk back about AR Coating
Communicating with your lab regarding AR is the best way to ensure a quality product. In this OLA-sponsored article, coating labs offer advice on how to make sure you get what you order
Playing the Contact Lens Mail Order Game
Here's how six optometrists are competing with the big boys in the mail order arena Here's how six optometrists are competing with the big boys in the mail order arena
Six Decades of Adventure
Capitalizing on the rugged appeal of the Jeep brand, a new line is introduced by L'Amy
By ERINN MORGAN
Let it Fly
Add the butterfly shape to your frame mix, and watch them soar out of your dispensary
By Anne Whitman Photography by Peter Baker
What's Old is New Again
Sàfilo and Fossil team up for an eywear line that takes its cues from vintage
By ERINN MORGAN
Star Gazing
With so many celebrity eyewear lines available, all it takes is some clever marketing and merchandising to build a business with this category