Webinars

  • WHY SELL SUNWEAR ONLY IN THE SUMMER?

    WHY SELL SUNWEAR ONLY IN THE SUMMER?

    Sponsored by: Hoya Vision Care

    Did you know...

    1. The average practice experiences a dip in sun sales from September through May versus the traditional 3-month "summer sun" season.
    2. Practices average one pair of prescription sunglasses per day during sun season. Outside of this time, most practices experience a seasonal dip in sunwear sales. This typically means you lose one prescription sun sale every week for the remaining 40 weeks.
    3. The average selling price for prescription sunwear can be double that of a clear pair – you may be losing thousands of dollars per year simply because your staff stops focusing on this need.
    There is one place you can gather the facts, the scripting, and the tools to implement this strategic initiative in your practice. Join one of our LIVE webinars on 10/25, 10/31 or 11/8 titled "Sun Protection Is Not Just for Summer Anymore: Opportunities for You and Your Patients" presented by Dr. Thomas Gosling.

    Recorded on October 25, 2018

  • THE DIGITAL EYE STRAIN GAMECHANGER

    THE DIGITAL EYE STRAIN GAMECHANGER

    Sponsored by: Hoya Vision Care

    The perception is Millennials showroom your practice, will not look up from their phone to answer your questions, and end up shopping for cheap glasses on the Internet.

    What do we really know?

    • 57 million Millennials have the largest combined generational spending power
    • 68% of Millennials suffer from symptoms associated with Digital Eye Strain
    • Millennials are trending BACK to brick and mortar purchasing experiences

    This webinar with Q&A, presented by Dr. Thomas Gosling, is the one place you can gather the facts, the scripting and the tools to implement this vital strategic initiative for your practice.

    Recorded on August 29, 2018