Vogue Eyewear is having a major moment in its brand history. It is setting out to become the fast-fashion reference in eyewear and making some bold moves to get there. The Vogue Eyewear customer is a dynamic one and has a strong affinity for on-trend style.
The brand’s eyewear collections meet that aspiration for fashion inspiration by reinterpreting the trends that best fit, reflect, and enhance the Vogue Eyewear customer’s style and personality. Now, an investment in the brand, including a new brand ambassador, new segmentation, and a new visual identity, will help grow consumer engagement and loyalty and cement Vogue Eyewear’s position as a fast-fashion icon.
MBB x VOGUE EYEWEAR. Award-winning Gen Z actress, activist, and influencer Millie Bobby Brown embodies the values Vogue Eyewear stands for. She is the new brand ambassador complete with an on-trend collab Vogue Eyewear collection.
NEW MEN’S SEGMENT. For the first time ever, Vogue Eyewear reveals an assortment for men, which stays true to the brand's emphasis on trendy, wearable frames.
NEW KIDS’ COLLECTION. The Vogue Eyewear Junior collection targets the influencers of tomorrow. Cool styling, on-point colors, grown-up looks—this line is truly in tune with its discerning 5- to 10-year-old girls wearer demographic.
A NEW LOGO. Creating a new visual identity and brand image is just part of keeping up with the brand’s evolution. Vogue Eyewear’s new logo is modern, clean, and compelling.
MBB x Vogue Eyewear
This year, Vogue Eyewear unveils a fresh new face to its portfolio of inspiring women: Millie Bobby Brown.
The 16-year-old Gen Z Time 100-listed star is an award-winning actress, passionate activist, and notable influencer, amassing tens of millions of followers on Instagram: @milliebobbybrown .
The new MBB x Vogue Eyewear collab collection is a true representation of the star, and it’s designed for confident, spontaneous, and in-the-now women.
Highlighted by chic pastels, avant-garde lenses, retro-chic metals, and more, the eyewear assortment of optical models and sunglasses pave the way for on-trend, cool style.