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In conjunction with Dry Eye University, Professional Eye Care Associates of America (PECAA) has unveiled a new program for its members.

The comprehensive program, “90 Days to Dry Eye,” offers live events, online courses, interactive coaching, equipment recommendations, and more to help eyecare professionals implement successful dry eye services at their practice.

“Dry eye care represents a significant opportunity for a practice to diversify their revenue stream with nonmanaged care revenue,” says Bryan Hoban, PECAA member business manager. “This program provides members the tools and resources needed to fully maximize their potential in this space.”

The member-exclusive program includes a one-year subscription to Dry Eye Access for the entire office and covers the Dry Eye University registration fee and all meals at the live event taking place in Irving, TX, on March 20-21.



Vision Source Next, launched in 2018, continues its goal of supporting private practice, as Vision Source recently announced that member practices have hosted approximately 20% of U.S. optometry students through its local field trips known as “Practice Crawls.”

“We typically see around 60 students attend a Practice Crawl, but some Crawls have been as large as 160 students filling three buses,” says Jeff Duncan, Vision Source general manager. “They get to visit different types of practices, meet successful doctors, and see what really happens in a thriving independent private practice setting.”


Students from Nova Southeastern University visit Family Vision Center P.A. in Wellington, FL