The OD Connection

  • EDITOR’S LETTER

    The BIG How-To Issue

  • TO THE POINT

    Info-packed sound bites from across the industry

  • BEST PRACTICES PRIMER

    Mary Schmidt of EyeSystems dishes on how to improve your staff training

  • THE CONNECTION Q+A

    ODC sits down with PECAA’s senior VP and general manager, Jamie Hughes

  • KNOW BEFORE YOU GO

    By Stephanie K. De Long

    8 intelligent questions to ask before joining a buying group or optometric alliance

  • THE VALUE PROPOSITION

    By Erinn Morgan

    The OD Connection’s exclusive 2020 Focus Group Study takes the pulse of ECPs across the country to learn which buying group + optometric alliance benefits are most valuable.

  • THE PLAYERS PART 2

    Thinking of joining an optometric alliance? This tear-out guide is your go-to source for the O.D. alliance space. dig into the full roster here.

  • THE STARTING BLOCK

    Eyes on IDOC Juawana Hall, O.D.