The OD Connection

  • EDITOR’S LETTER

    Stronger Together

  • TO THE POINT

    Info-packed sound bites from across the industry

  • BEST PRACTICES PRIMER

    HEA’s Lorie Lippiatt, O.D., shares how to enhance the customer experience in 5 smart and simple steps

  • THE CONNECTION Q+A

    ODC sits down with IDOC President and CEO Dave Brown

  • STRONGER TOGETHER

    By Stephanie K. De Long

    Joining forces is the name of the game in today’s competitive landscape. Here, 4 practitioners lay out the pluses of buying groups + alliances.

  • STRENGTH IN NUMBERS

    The OD Connection’s exclusive market research reveals what ECPs across the country find most valuable from their buying group or alliance + how it’s helping their bottom line

  • THE PLAYERS, PART 1

    Considering joining a buying group? This tear-out guide of the key players is your go-to source for the buying group space.

  • THE STARTING BLOCK

    Vision Source’s beginnings Mario Gutierrez, O.D.