The OD Connection
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EDITOR’S LETTER
Stronger Together
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TO THE POINT
Info-packed sound bites from across the industry
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BEST PRACTICES PRIMER
HEA’s Lorie Lippiatt, O.D., shares how to enhance the customer experience in 5 smart and simple steps
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THE CONNECTION Q+A
ODC sits down with IDOC President and CEO Dave Brown
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STRONGER TOGETHER
Joining forces is the name of the game in today’s competitive landscape. Here, 4 practitioners lay out the pluses of buying groups + alliances.
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STRENGTH IN NUMBERS
The OD Connection’s exclusive market research reveals what ECPs across the country find most valuable from their buying group or alliance + how it’s helping their bottom line
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THE PLAYERS, PART 1
Considering joining a buying group? This tear-out guide of the key players is your go-to source for the buying group space.
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THE STARTING BLOCK
Vision Source’s beginnings Mario Gutierrez, O.D.