The Art of Social Media Storytelling May 2019

Welcome to EB's "The Art of (Social Media) Storytelling," written by our social media guru Tanya Gill, O.D.
Here, she lays out monthly lessons on how optical businesses can best use social media to tell their story...of their brand, of their practice/store, or of their mission.
As an added bonus, we've included Dr. Gill's corresponding social posts or worksheets right here via this link for you to download + use on and for your own social channels.

Nowadays, consumers are a sophisticated bunch. They love to be sold products and services, but they also hate to be sold products and services. Come again? Yes. Consumers want it all.
So, how do we sell without sounding pushy, needy, obvious, or desperate? This month we are learning about my most favorite business strategy—How to Sell Without Selling.
And we’ve provided a free worksheet that has additional brainstorming questions to help you #hashtagYOU. Just click the link here and your download will begin!