November/December 2019 Social Media Hot List

Welcome to EB's "The Art of (Social Media) Storytelling," written by our social media guru Tanya Gill, O.D.
Here, she lays out monthly lessons on how optical businesses can best use social media to tell their story...of their brand, of their practice/store, or of their mission.
As an added bonus, we've included Dr. Gill's corresponding images, social posts, or worksheets right here via this link for you to download + use on and for your own social channels.


What makes a beautiful, well-executed social media page? What makes you obsess over one social media account but ignore another? Here, social media is truly an art form.

This month Dr. Gill discusses her favorite aspect of social media design—visual rhythm.

If you can learn how to create visual rhythm in your social media, you will master brand storytelling and thus small business marketing. Shall we begin?