January/February 2019 Social Media Hot List
EB’s Social Media Hot List for ECPs is written by Tanya Gill, O.D.—owner of a successful California practice and curator of an extremely social media presence. In this new-for-2019 column, she lays out monthly lessons to help you take your social media “storytelling” to the next level to help your business #grow and to make your life #easier. And, as an added bonus, we’ve included all of Dr. Gill’s corresponding social post images right here via this link for you to download & use for free on your own social channels.
Storytelling is the art of giving shape and meaning to a piece of information that is otherwise dull. And boring. Are eye exams boring? Are glasses boring? Compared with diamond rings and vodka, they are snoozers. So how do we take a possibly boring product and make it a moneymaker on social media? I tell you this: It’s storytelling.