April 2018 Social Media Hot List

Welcome to EB’s Social Media Hot List for ECPs, written by our social media guru Tanya Gill, O.D. Here, she will lay out her monthly hot list of inspiring social media content to help your business #grow and to make your life #easier. And, as an added bonus, we’ve included all Dr. Gill’s corresponding social post images right here via this link for you to download & use for free on your own social channels:

It’s April and there’s a lot of opportunity to create some creative content around these dates and hashtags:
April 22: #EarthDay
April 26: #ChanningTatumAppreciationDay
 April 22: #EarthDay 
First celebrated in 1970, Earth Day is a globally recognized and significant day of mindfulness. Since we are in the business of clarity, why not celebrate Earth in the best way it’s enjoyed? In clarity. 
Take your best travel photos and use them as a background when using the WordSwag app to write your inspiring message. Not enough time? Just download my three-part Earth Day campaign for free. Relevant hashtags to use on these posts are #EarthDay2018, #BeautifulEarth, #NewGlasses. 
April 26: Channing Tatum Appreciation Day 
April 26 is a day when you can post gratuitous photos of Channing Tatum for business reasons. Celebrating Tatum’s birthday is a fun way to pull in a specific demographic—women aged 35+ who care about . . . muscles health. Remember to hashtag with #ChanningTatumAppreciationDay along with a fun caption. I’ve included three super-fun memes in the freebies folder (including the one on this page). Why? Because health matters. 
Dr. Gill’s QOTD
I love telling my brand story on social media with visual quotes. Easy to read and easy to share, a great quote can go a long way. It could be the icing on top that finally gets that customer to walk into your business. 
In addition to your brand story, quotes are a great way to share values. Here are two examples of quotes that successfully speak brand values: kindness, work ethic, positive thinking, and openness. 
Wouldn’t you want to spend your money at a business that has these kinds of brand values?