The New Customer Experience Part 3: Marketing in the New Age
Image is everything — especially in business. That’s why, when it comes to marketing your practice, you must consider everything from geospatial marketing to branding.
A brand is a promise, a guarantee to deliver a certain product a certain way, in a certain amount of time, with a certain experience. To succeed, it must have a clear bundle of attributes, and be trusted, memorable, and differentiated by a unique story. In part 3 of a four-part series, Invision Optometry’s Michael A. Kling, OD, explores how to identify and create lasting connections with your target audience.